Content marketing is the core of Digital/Internet Marketing.
Its a form of marketing focused on Creating, Publishing and Distributing free and valuable content for a targeted audience.
Content Marketing is usually done to bring attention and generate prospective leads, to expand the business customer-base, to increase the revenue through sales, to increase Brand awareness and its integrity by better engagement with online community their customers.
The central idea of Content Marketing is that a brand has to give something valuable, relevant and consistent (i.e. information, etc) in a strategic manner to get something valuable in return (sale, lead, database, etc).
Content for Content Marketing can be News, White Papers, Videos, E-Books, Case Studies, InfoGraphics, Newsletters Emails, How-To-Guide, FAQs, Blogs, Etc.
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