Your Online Reputation is how People see you when they search for you over Internet.
Online Reputation Management deals with the Influencing and Controlling of an Individual's or Group's Reputation using the Internet. Its mainly deals into Public Relations terms.
Online Reputation Management (ORM) includes Ethical Grey Practices like censoring negative remarks or complaints, usage of search engine optimization tactics to influence results, mug shot removal sites, astroturfing common third-party review sites for negative reviews, etc. These practices attempts to shape public perception of a person or organisation by influencing information about that entity, primarily using Internet.
ORM is even Publishing original, positive websites and social media profiles, with the aim of outperforming negative results in a search to Gain consumer trust, to stand out from competitors, to do more business. ORM even includes creating fake, positive reviews of the individual or business to counteract negative remarks or reviews.
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